A flat fee from us. Meta's charges at cost.
No per-message markup and no setup fee. Every plan includes help setting up your API account, and you can add users at ₹399 per month.
Starter
Ideal for individuals and small setups getting started on WhatsApp.
Billed yearly at ₹11,988 + GST. Save ₹3,000/yr.
Includes 1 user.
Extra user: ₹399 per month.
Included Features
- Team Inbox
- 10 automation triggers
- Broadcasts from an uploaded contact file
- 25,000 broadcasts / month
- Single batch 1,000 records
- Broadcast reports
- Web app
Growth
For growing teams selling, marketing, and supporting every day.
Billed yearly at ₹23,988 + GST. Save ₹6,000/yr.
Includes 3 users.
Extra user: ₹399 per month.
Included Features
- Team Inbox
- Assign chats to team members
- 100 automation triggers
- Broadcast scheduling & pacing
- Broadcasts from files or saved contacts
- 1,00,000 broadcasts / month
- Single batch 5,000 records
- Drip campaigns
- Broadcast reports
- Lead pipeline
- Web app
Scale
For high-volume businesses automating customer engagement end to end.
Billed yearly at ₹35,988 + GST. Save ₹9,000/yr.
Includes 5 users.
Extra user: ₹399 per month.
Included Features
- Team Inbox
- Assign chats to team members
- Unlimited automation triggers
- Broadcast scheduling & pacing
- Broadcasts from files or saved contacts
- Unlimited broadcasts
- Single batch 10,000 records
- Drip campaigns
- Broadcast reports
- Lead pipeline
- Scheduled follow-ups
- No-code chatbot builder
- REST API & webhooks
- Web app
Feature & Limit Comparison Side-by-Side
Transparent limits and features across Starter, Growth, and Scale plans.
| Features & Capabilities | Starter | Growth (Popular) | Scale |
|---|---|---|---|
| Core & Users | |||
| Included Users | 1 user | 3 users | 5 users |
| Extra User Add-on | ₹399 / mo | ₹399 / mo | ₹399 / mo |
| Web App Access | |||
| Team Inbox | |||
| Assign Chat to Team Members | — | ||
| Broadcasts & Outreach | |||
| Monthly Broadcast Limit | 25,000 / month | 1,00,000 / month | Unlimited (No ceiling) |
| Single Batch Upload Limit | 1,000 records | 5,000 records | 10,000 records |
| Broadcast Contact Source | Uploaded file only | Uploaded file or saved contacts | Uploaded file or saved contacts |
| Broadcast Scheduling & Pacing | — | ||
| Broadcast Delivery Reports | |||
| Automation & Scalability | |||
| Automation Triggers | 10 triggers | 100 triggers | Unlimited triggers |
| Drip Campaigns | — | ||
| Lead Pipeline | — | ||
| Scheduled Follow-ups | — | — | |
| No-code chatbot builder | — | — | |
| Webhook & REST API Access | — | — | |
Calculate your exact monthly WhatsApp bill
Meta charges on a per-message delivered basis, not per conversation. Rates reflect official Meta India pricing including the 1 October 2026 service message change (1,000 free service messages a month per number). Hablix adds ₹0 markup.
Promotional broadcasts, festive offers & product launches (Meta rate: ~₹0.86 / msg)
Order confirmations, dispatch tracking, OTPs & appointment reminders (Meta rate: ~₹0.115 / msg)
Replies to customer queries in the 24h window. First 1,000 a month free; beyond that ~₹0.115 / msg (from 1 Oct 2026).
Compared with a 15% markup on Meta rates. Several Indian providers publish rates 10% to 39% above Meta's.
Estimated Total / Month
Approx. ₹0.78 per delivered message
₹6,602
No credit card required · Free 10-minute setup
In every plan
- Setup help from a real person
- No setup fee, no contract
- No markup on Meta charges
- Unlimited contacts
- Cancel any time
- Support 7 days a week
How Meta charges per message
Meta charges on a per-message basis for delivered messages, not per 24-hour conversation. Rates depend on the category (Marketing, Utility, Authentication, or Service) and the recipient’s country code.
Incoming messages from customers are always free. Meta also provides 1,000 free service messages every month for each business phone number.
Hablix adds zero markup to Meta’s rate card. You pay the exact official Meta rate directly or via wallet balance.
Marketing Messages
~₹0.86 / msgPromotional broadcasts, festive sales, catalog showcases, and offers sent to opted-in contacts.
Utility Messages
~₹0.115 / msgOrder confirmations, shipping updates, payment receipts, and appointment reminders.
Authentication Messages
~₹0.115 / msgOne-time passwords (OTPs), verification codes, and secure account recovery notices.
Service Messages
1,000 Free / moCustomer support replies within the 24-hour service window. Meta gives every number 1,000 free service messages a month. Beyond that, they are charged per message (from 1 Oct 2026).
Billing questions
Meta charges on a per-message basis for delivered messages based on category (Marketing, Utility, Authentication, or Service) and country code. Incoming customer messages are always free. Since 1 October 2026, Meta charges for service messages (replies inside the 24-hour window) again, but the first 1,000 each month are free for every business number. Utility templates sent inside the 24-hour window are now charged too. Hablix charges a flat monthly platform subscription and passes Meta’s message charges through at exact cost with 0% markup.
Yes. You can start free and send your first test messages without a card. Meta also gives you 1,000 free service messages every month. After that, pick the plan that fits.
Yes, at any time from your account settings. Upgrades apply straight away and downgrades apply at the end of your current billing period.
Looking for something else? Read all questions →
Not sure which plan fits?Ask us - we will tell you straight.
Send us a message with your list size and what you want to send. We will point you at the right plan, even if it is the cheapest one.
- No card needed
- No sales pressure
- Reply within a few hours